Project:
House of Teeth

 

House of Teeth

A different kind of dental clinic.

Dr. Sean Sikorski’s House of Teeth started off with a vision and a strong brand proposal. A skull and crossbones logo with gold ‘grills’ made a statement that needed to be reflected in the design of the web site.

House of Teeth lobby
We started by trying to understand the aestheticĀ of the clinic by looking at the materials, design, and colour choices being realized in construction. A mix of retro furniture for the reception area and classic paint colours from the ’60s translated into a photographic hero image incorporating the actual furniture and tiles used in the operating rooms.

Allowing the available site content to guide the layout and inform the design, we opted for a simple list of dental services with very little copy, such as:
Regular Check-Ups
Scheduled cleaning and general dental health check-ups to keep you smiling

While many SEO experts might argue against having such lean content, we determined that long paragraphs about common procedures were not necessary to inform the patient. And since we were building the site to meet patients needs, less copy meant quicker comprehension and a faster path to discovering what procedures are available.

Fun interactions were added to reflect the light-hearted feel of the clinic. Hovering over the “Alignment Corrections” icon straightens out the icon & text.

house of teeth alignment icons
house of teeth alignment icons

Allowing the available site content to guide the layout and inform the design, we opted for a simple list of dental services with very little copy, such as:
Regular Check-Ups
Scheduled cleaning and general dental health check-ups to keep you smiling

While many SEO experts might argue against having such lean content, we determined that long paragraphs about common procedures were not necessary to inform the patient. And since we were building the site to meet patients needs, less copy meant quicker comprehension and a faster path to discovering what procedures are available.

Fun interactions were added to reflect the light-hearted feel of the clinic. Hovering over the “Alignment Corrections” icon straightens out the icon & text.

House of Teeth Map

Content, Discovery & SEO

The available content led us to a one-page web site. Understanding dental patients’ needs led us to ensuring the maps listing for the business was correctly configured and kept up with current hours of operations, closing times and a raft of positive reviews.
Dental patients are more concerned with how close the clinic is, how easy it is to get to and what time it is open rather than long articles detailing different procedures. The first location on Broadway became so busy, they stopped taking new clients after the first year! An enormous amount of traffic to the site and phone calls to the clinic ere generated by a good Google map listing and easy-to-find web site.

Retail Integration

House of Teeth performs dental procedures for members of the local community who cannot afford dental care. These procedures are partially funded through unique retail operations – the clinic sells logo’d t-shirts, bamboo toothbrushes and locally formulated classic toothpastes in biodegradable containers.

We set up in-site retail via shopify for simple inventory management & sales channel. Check out the Sea Salt & Anise toothpaste – delicious!

house of teeth retail
house of teeth retail
Retail Integration

House of Teeth performs dental procedures for members of the local community who cannot afford dental care. These procedures are partially funded through unique retail operations – the clinic sells logo’d t-shirts, bamboo toothbrushes and locally formulated classic toothpastes in biodegradable containers.

We set up in-site retail via shopify for simple inventory management & sales channel. Check out the Sea Salt & Anise toothpaste – delicious!

house of teeth booking

Operational Integration

One of the things I love working on is integrating web solutions with operational procedures. Keeping workflows simple makes me happy! Working with administrators, we opted for a simple Google form to collect booking requests. The form submissions automatically fill a spreadsheet that is shared among staff who can action new requests quickly.

The spreadsheet provides an interface that is shared between two locations that allows staff from both locations to see a history of requests and determine the best booking options for the patients.

Behind the scenes

  • House of Teeth is powered by WordPress
  • House of Teeth retail is via Shopify
  • Design, development and site management by Jackrabbit
house of teeth sustainability icon
house of teeth sustainability icon

Behind the scenes

  • House of Teeth is powered by WordPress
  • House of Teeth retail is via Shopify
  • Design, development and site management by Jackrabbit

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