We started from scratch with the selection of a business name and logo development. 

The logo emphasizes “upgrade” speaking both to the student’s desire to improve grades and the idea of upgrading their education. The client liked the up-arrow icon best, and it reinforces the idea of ‘up’ and upgrade. Simple, clear, legible.

Booking Request Integration

The client wa a real go-getter and jumped in feet-first to learning WordPress.  We were able to connect his Office 365 business account to his WordPress website, allowing him to set his availability and manage booking requests online.

Friendly & personal

One-on-one tutoring is about creating ersonal relationships, undersaing the student’s needs, strength and weaknesses.  It was important to keep the site friendly in writing style and design.  The client used an avatar maker to develop a friendly illustration of themselves to be used throughout the site and in email signatures.

Jackrabbit created the site layouts and design and helped the client learn WordPress well enough to create and edit most content on his own.

Design Elements

Curved section graphics, rounded bio-pics, and a stalwart colour palette provide a soothing, reliable vibe. Photography focusing on diversity in gender, race, and age approximate the range of clients and brokers working with Paragon.

Building Trust

When you are looking for a mortgage broker to help with life-changing purchase decisions, trust is your number one concern.  From layout to typography and teh tone of writing, this site is designed to create trust.  Testimonials are the icing on the trust cake: Simply having a customer testimonial section can be enough to earn the trust of your visitors.

Behind the scenes

Paragonmortgage.ca is powered by WordPress.

Profile entries and updates managed by Jackrabbit.

Design, development and site management by Jackrabbit.

How can I help you?