An ageing website from the 2000’s was in need of an overhaul. Tiny text with embedded rate charts were replaced with bold, crisp typography, uncluttered layouts and a mobile-first design philosophy.

Mobile-First

A mobile-first design approach helps you to laser-focus your content on what your site users need.  It helps to declutter your content and speak the language of your users, helping them find the information they need quickly and highlighting your strengths at the same time.

Content, Discovery & SEO

The site hosts a directory of brokers, with a page for Alberta and one for BC. The homepage features a rotating selection of three brokers who appear in a Spotlight section.

Management biographies, a list of services and tools for mortgage clients round out the site content. 

Design Elements

Curved section graphics, rounded bio-pics, and a stalwart colour palette provide a soothing, reliable vibe. Photography focusing on diversity in gender, race, and age approximate the range of clients and brokers working with Paragon.

Building Trust

When you are looking for a mortgage broker to help with life-changing purchase decisions, trust is your number one concern.  From layout to typography and teh tone of writing, this site is designed to create trust.  Testimonials are the icing on the trust cake: Simply having a customer testimonial section can be enough to earn the trust of your visitors.

Behind the scenes

Paragonmortgage.ca is powered by WordPress.

Profile entries and updates managed by Jackrabbit.

Design, development and site management by Jackrabbit.

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