Okay, pop-ups are not my favorite interface, but when they work, they work! The companies existing pop-ups were stuck in the 90’s and needed a refresh. We brightened up the colours, changed the layout and typography to give them an open, airy, easy feel and created a one-click registration process.
Clicking any city opened up an additional pop-up with the registration form and “book now” button. The site visitor gets to stay on the homepage and their visit remains uninterrupted by navigation. Simply fill in the form or dismiss it and you’re back to where you started.