Project:
Sea Star Vineyards

 

Sea Star Vineyards

An unique coastal vineyard producing award-winning wines.

Located on Pender and Saturna Islands off the coast of British Columbia, this vineyard grows grapes right down to the oceans edge, producing distinctive, fresh and lively wines.

wines
The beautiful location of the vineyards was screaming to be front-and-center in the development of this website. The proximity to the ocean and special growing environment were always core to the brand story. The proprietors settled on beautiful graphics depicting a variety of Sea Stars commonly found in the Salish Sea. The bottles and labels were perfect inspiration for the site design.
The content of the site drove site architecture and layout decisions, surfacing the most important elements in the main menu and providing jumping off points throughout the homepage to encourage discovery and make visiting and purchasing prominent.

Beautiful full-width imagery and ocean-like section transitions being the sea-side feel right onto the homepage.

vineyard
vineyard

The content of the site drove site architecture and layout decisions, surfacing the most important elements in the main menu and providing jumping off points throughout the homepage to encourage discovery and make visiting and purchasing prominent.

Beautiful full-width imagery and ocean-like section transitions being the sea-side feel right onto the homepage.

wine bottles

Content, Discovery & SEO

We created a page for each wine to showcase it’s story and profile the varietals used. A short, descriptive paragraph coupled with food pairings provides excellent information for prospective buyers and a price with “click to buy” call-to-action provides a clear path to purchase.

Integrated Facebook feed makes it easy for the owners to keep the site fresh by simply updating their Facebook page.

Retail Integration

Sales are in-person at the Vineyard or mail-roder via the site.  We also list all the retail and restaurant locations the wine can be purchased from.  The list is segregated by region and is searchable.

Sea Star’s wines sell out quickly each year, requiring us to develop ‘sold out’ banners for each variety.

wine label
wine label

Retail Integration

Sales are in-person at the Vineyard or mail-roder via the site.  We also list all the retail and restaurant locations the wine can be purchased from.  The list is segregated by region and is searchable.

Sea Star’s wines sell out quickly each year, requiring us to develop ‘sold out’ banners for each variety.

blog

Integrated Blog

The homepage is kept fresh with regular blog posts. WordPress makes it easy for site owners to create and manage blog posts and comments, although these owners opted to have Jackrabbit create blog entires from their email submissions.

We provide training and support for site operators who want to run their WordPress site themselves.

Behind the scenes

Sea Star Vineyards is powered by WordPress.

Facebook integration is maintained by the vineyard operator.

Blog entries managed by Jackrabbit.

Design, development and site management by Jackrabbit.

house of teeth sustainability icon
house of teeth sustainability icon

Behind the scenes

Sea Star Vineyards is powered by WordPress.

Facebook integration is maintained by the vineyard operator.

Blog entries managed by Jackrabbit.

Design, development and site management by Jackrabbit.

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